Our first topic in our "Wrong Way Week" series is Brand Image:
As a small business, you want to give an impression to consumers that you are a bigger, more established company than you probably are (most small businesses operate out of homes, and that's OK!). A more prominent brand image is the first step in building a sense of trust with prospective customers.
THE WRONG WAY:
- Creating a brand image that makes you look like a mega-corporation, yet you are operating at a 3 person capacity. "If You are going to talk-the-talk,...