Have you ever been so frustrated with a prospective client, or insulted by a potential customer, and felt helpless to do or say anything because you didn’t want to lose a sale? Of course you have! As the proprietor of your own business, you face this scenario probably with one out of every ten new customers per week. It gets us to a point where we feel like closing the doors to our business and going back to our old nine-to-five cubicle.
If this is you, then I have bad news for you: the problem isn’t with the prospect, it’s...
Before I begin, I would like to add a disclaimer: I am about to break the rules here, one being that I am speaking about a local competitor in a blog; however, I will not give the persons name, refer to this person by gender (him/her), nor give any other detail about this persons business, other than the fact that this person does similarly what my business does. I will simply refer to this person as “this person”. The other rule that I am breaking is speaking about myself and my business, Mindbrand, in my own blog - which i...
Our Earth is the most beautiful planet in the known universe. Our little blue and green ball harbors life as we know it. Among the life on Earth is humans, a.k.a. consumers, a.k.a. the messiest and wasteful creatures alive!
Therefore, we celebrate our Earth and try our best to not be so wasteful one day a year. But you and I are better than that - we can be better to our Earth 365 days a year by making a few small changes! Below are some small changes that can make a big difference.
Surely by now you know what hashtags are, but incase you don’t know, they are tags that are tied to your favorite breakfast side dish (just kidding). Hashtags are a form of metadata used to make social media content searchable by using a pound sign (#- that rarely used button on telephones) followed with a word or phrase with no spacing.
Sadly, as the popularity of using hashtags increases, so does the mis-use of them as well. So before you “hashtag-away”, take a look at these tips on how to use them properly vs. the imprope...
Have you ever raved about the food at your favorite restaurant? Or have you called a friend about a sale at a store you shop at? Of course you have! This is called ‘word-of-mouth’, and businesses love it when you do it because they are getting free marketing from you.
You can harness this powerful growth tool as well, and theres no secret formula or magic behind it. All it takes is a little effort and a zero to tiny budget. Here are 4 ways to promote word-of-mouth for your business:
As a business owner, you most likely have a Facebook page for your business (unless you are marketing to a demographic of, well.... no one!). And if you are really up to speed with the times, then you should also have a YouTube channel as well. If not then let me briefly explain some reasons why:
- YouTube has more than 1 billion unique users visit YouTube each month
- If your video reaches 100,000 views, you begin collecting revenue (bonus!)
- Since Facebook “monetized”, posts on your Facebook business page that contain pics...
Blogging has become a popular word in modern vocabulary, yet many businesses do not take the time to blog on their sites. Even worse, most of the businesses that do, use blogging incorrectly. Here are 3 reasons why you should be blogging, and tips on the best way to blog.
1.) Have you ever heard "they key to a great website is content!"? Well, what do you think that great content consists of, fancy 'click here' buttons? Nope, its mostly your blogs! Google changed how it searches and now scans the web for relative 'content' (...
-For local searches, it is important to include your address, city, state, and zip.
-The "About" and "Information" sections should be completed as well, using words or phrases that describe your business that could be used in a search for your business services.
-The “Category” field is also important to complete. Even if you only fit into one or two categories, try to utilize the maximum categories allowed by Facebook to increase visibility. Use categories of the types of businesses you serve and/or loosely related categorie...
Day 5 of Mindbrand's "Wrong Way Week" is about Innovation:
When we hear the word "innovation", we think of iPads, flying cars, and humanoid robots that will do work for us (for now, we just have iPads). But innovation is simply something new and/or something different, even a better version of something that already exists. Innovation in small business is another essential key to being unique and standing out from the competition. Innovation can be applied to your products, marketing, customer service, and pretty much anythi...
Day 4 of Mindbrand's "Wrong Way Week" is about Blogging:
Blogging is a valuable component of your small business' website. It drives traffic to your website and increases your SEO, as well as positions your brand as an industry leader and develops better customer relationships.
- "I only blog about my business, products, or services and use my blogs as a selling tool"
- Never blogging at all!
Blog... as much as you can each week! Blogging has more effectiveness in search-ability and organic traffic to your s...