Before I begin, I would like to add a disclaimer: I am about to break the rules here, one being that I am speaking about a local competitor in a blog; however, I will not give the persons name, refer to this person by gender (him/her), nor give any other detail about this persons business, other than the fact that this person does similarly what my business does. I will simply refer to this person as “this person”. The other rule that I am breaking is speaking about myself an