-For local searches, it is important to include your address, city, state, and zip. -The "About" and "Information" sections should be completed as well, using words or phrases that describe your business that could be used in a search for your business services. -The “Category” field is also important to complete. Even if you only fit into one or two categories, try to utilize the maximum categories allowed by Facebook to increase visibility. Use categories of the types of bu